129835668787343750_459Brand: call for return of products
This is a world of being, which is the age of a get rich quick.
Many people think, how much pay does not need, does not need much of the cost, you can get what you want, live a life they want. This phenomenon, and the all time great environment. Did not rule out some people in some non-conventional means to get what they want, does not rule out that some people holdWas born with a golden key, but this is, after all, very few. For most ordinary people are concerned, there are no shortcuts to success. No detours, is a shortcut.
Only a step down to Earth in a down-to-earth manner to efforts, fighting, can be successful. Hong Kong's richest man, Li Ka-shing, said that paragraph: you want to live a normal life, will have a normalSetbacks. Do you want to live a better life, on it will hurt the most. The world is fair, you want the best, it will give you the most pain. Into the past, you are the winner, not found its way past, then obediently do ordinary people. The so-called success, is not to see how smart you are, nor should you sell yourself, but see if you can ride with a smile. Taiwan's richest man, he has said:: Can you tell if any one of the glorious history of successful people, I can tell he a tragic history. Therefore, there are no shortcuts to success. Only a down-to-Earth efforts step by step, following the general law of development, to succeed. Corporate brand, too, must follow certain rules, no rush. And brand their own competitive products/services, Is a brand will have to do a thing.
Want to skip over competitive products/services, it was instant success. However, under the influence of the larger environment, now enterprise, profit-oriented, the rush of the phenomenon is widespread.
Look at others with companies listed on the New York Stock Exchange, worry themselves with their own circle of companies listed on the New York Stock Exchange. Such socialThe phenomenon. Many enterprises, this being under the influence of culture, mentality is not smooth enough, on the whole, some urgent, kind of plunge. Demonstrated outside, just do not do the product services, and more choose to hit crazy money on advertising. So, on the subway, was also on the bus, or in building advertising, advertising hype. We live in an advertising worldIn the territories, open your eyes to see advertising, eyes closed listening to ads. What does this do? In addition to improve products or the enterprise visibility, in the short term, what exactly can bring to businesses?
Only those businesses themselves most clearly in mind.
For this, I basically want to say three points. One, does not focus on focus and attention on your products and services, and the blindHit burn money on advertising, which is contrary to the general law of development. General Law of development is something, someone, only to learn survival skills, mastering the skills of survival, after thinking of chasing fame and fortune. A business that is able to provide to the consumer a unique, competitive products and services, the quality of products and services do a good job, this is a prerequisite, and then toBattle market awareness. Because visibility is to let consumers know that something exists, but this distance consumers pay still has a very long distance. Really attract consumers, hit with consumers, ultimately rely on perfect product quality
diablo 3 power leveling, excellent service and pleasant experience. Therefore, excellent quality products and quality service is the key. Only energy dissipationEven touching quality of products and services, to conquer more and more demanding consumers, in order to gain a foothold in the fierce market competition. I noticed that many Internet companies, but only two or three years since the founding, scatter advertising everywhere, so do bring visibility to improve, but do they really catch up with the products and services? Their products and services, Can really do more competitive than the competition? Their products and service, really no flaws or vulnerabilities, do really impeccable?
Tourism e-commerce company, today, that tomorrow, you sang my debut, took turns to consumer advertising bombing, their products and services are more or less, does not have any of the characteristics and advantages. Second, the productQuality and service if you do not do a good job, there are flaws, higher visibility, and died more quickly. Why many enterprises met with vocal opposition that consumers overnight? Because it is a successful man often has many enemies. Once the popularity is very high, if it has any problems, speed of propagation is also amazing. Especially in the Internet age, more open media environment, free, open and transparent,Dan products and services have any questions through the Internet can quickly render in front of millions of consumers and potential consumers. Third, increased advertising, will inevitably increase in marketing costs, increase the additional expenditures of enterprises on the one hand, on the other hand makes the prices of products and services, and prices of products and services also will lose their competitiveness in the market.Hit spending so much money on advertising, if the money used to doing their own business, doing their own products and services, would not be better? From the consumer point of view says, anyone with Visual fatigue, ear fatigue. Received so many ads every day, advertisements have been numb, has nothing, instead may generate exclusion and even avoided. ThisIs receiving Simplex advertising for the primary level. Deep said, today's consumers are more and more mature and rational, one is the improvement of their own cultural knowledge, increase in the level of education of, the second is in the market for continuous education, products and services to know more and more. Hoodwinked the consumers expect advertising age have already gone. As consumers as a whole graduallyMature and rational, which is more concerned about your product is the best, your service is the most reliable, performance is the highest. Objectively speaking, now exceeds demand on the market, is the most not the lack of products and services. At least dozens of plant and similar products of hundreds, thousands of species of tens of thousands of species, giving consumers more choices. ConsumersAlways doing one-answer question and alternative answers too many, too many. In the face of so many alternative answers, why radio and you?
Must be because of your product and service is excellent, will be because of your product and service impress even touched him deeply and her. Some enterprises at the advertised time, emotions, publicity and hype a concept that attempts to seek and consumersBetween spiritual values or levels of empathy. This criticism. But companies cannot bypass the products and services of the obstacles. Brand is built upon in real-world products. Any without intensive cultivation on the products and services, and reject what is near at hand and seek what is far away to pursue so-called vague emotions and concepts, this is not a sustainable way of development. Because no matter how virtual advertising,But brands fell to the ground and is, we can see, touch, touch a real product, presented to consumers advertising regardless of how loud it is, how significant, product shots in the end. Products and services, is the goal happily the foot. Work done before then, was all about the goal happily the foot.
Well if the goal happily the foot, after so much effort is futile. Some enterprisesAdvertising feels like international brands, results came into the store, poor quality, full of flaws.
Huge psychological gap, consumer products or brands to have three stores in the future and not to. Enterprise, channel pipeline buried well, products are sold. What is the condition of the products sold? Must have a product consumers really need, for the consumerBring real value of products. If the consumer does not buy it, embedded channel pipeline, however good, nor are there any practical significance. This has come back to the source of product quality. Today in the homogenization of the increasingly competitive, to usury products are sold long PIN pin, channel pipeline set is of course very important, but can provide consumers with unique and competitive products,More important. Therefore, enterprises not only pay attention to the channels, pay attention to the quality of their products.
Under the market-oriented, continuous improvement and innovation on product, optimize and upgrade, providing better products, to eventually conquer the consumers
view the site, to win the market. All in all, enterprises in the process of development, do not rush, not Court publicity, and solid products ownWell, doing their service. Focus of concern and the focus of the work, put it in its own strength to cultivate and build a product upgrade. On this basis, to seek greater development.
"Good wine is also deeply afraid of the alley", through the necessary advertising and brand promotion, better world more products and services to the benefit of consumers. OnlyProducts and services on the relentless pursuit, winning consumer recognition, to get the maximum effect of channel. Conversely, the products enough time, insisting that channels online, this development is not sustainable. Pay because, after all, is the end consumer. If the product is not good enough, consumers will not pay, is hoarded in the channel, causing indigestion.On this basis, our enterprises should be targeted, focused and targeted around their own advantage, combined with market needs, create one or several competitive products with unique core competence, which is a company involved in, is a foundation of the enterprise are based on. So, for example, is also a clothing business, we all know that product qualityImportant on a day-to-day basis to do so. But in fact, any business always has their own area of expertise, if you can focus on areas to maximize the advantage, managing their strengths, can also yield good results. Men's Blaster, it as a clothing company, and what varieties are produced, but it has always emphasized strong Blaster jacket as the fistFirst products. Our sense of human survival and development is the same. Everyone is eager for success and want to make progress, I want to improve, hope in love make a difference. This is on. On this basis, to fully understand his, knowing your strengths lie, for instance, some sing, some will be writing, on some sports some kind of talent, and to maximize itsAnd your success is not far away. Our enterprises lack something? Think, in fact, nothing missing. Missing market? China's vast population of over a billion of, not the lack of market. Lack of good projects? No shortage. Lack of team do? No shortage. Lack of money? No shortage. Lack of patience. There is a Chinese saying: Mo not to miss the cut firewood. Overnight no brand can becomeWell-known brands, always starting with the most basic of quality start, walked out and then a step by step, until you become famous brand. Japan spent 20 years in manufacturing, to get rid of the waste product image has become synonymous with high quality products. Korea enterprise is the same. 15 years ago, Samsung Electronics is not so well-known today, modern cars do not have good reputation like today, but passAttention to the quality, attention to design, continuous efforts, they build up a good brand image. Some Chinese companies often ignore this aspect of things. Brands must be based on honesty, reliability and trust, which is based on the products of reliable quality.
An advertisement, a clever idea, only as a brand brings a certain reputation, but there is no way to build up excellent brand. WeBrand must always think to do advertising, but it's not. We believe brands need a lot of money, in fact, is not. Establish brand doesn't have to hit big on advertising, also do not have to spend a lot of money. Google spent how much? Baidu to how much money is spent? Consumer word of mouth alone, however, they are also made to the brand. ZARA rarely advertised throughReputation, also made a world-class brand. [Scroll] Fitch downgraded Spain's credit rating to BBB (06-08) [scroll] according to the State Council for sustainable development should build 3 security line (06-08) [scroll] shuanghui development shuanghui chilled meat sample product examination qualified(06-08) [Scroll], Chairman of the Fund said more optimistic about China's economic disintegration of the eurozone risks (06-08) [scroll] Australia's unemployment rate rose slightly to 5.1% increase in full-time jobs employment opportunities (06-08) [scroll] China's central bank interest rate cuts boost stock markets in Europe and AmericaAnalysis of short-term positive a-share (06-08) [scroll] Beijing June top housing rent increase rent to students (06-08) [scroll] Fitch: If there are no credible fiscal plan United States or downgrade (06-08) [scroll] Treasury: trying to obtain as soon as possible assetsAssessment (06-08) [scroll] Declaration of the States members of the Shanghai Cooperation Organization (06-08) [scroll] European stocks also rose Greece stock indexes rose 3.09% (06-08) [scroll] Spain can hold? Seen before the end of June (06-073:58) [scroll] reduce deficits cannot sacrifice economic growth (06-07) [scroll] three-year debt maturing local debt to borrow new or old (06-07) [scroll] bond deal with financial woes in Hubei Province (06-07) [scroll] "Delta" weathervane "salt mountains"Substantive cooperation (06-07) [scroll] battle for Zhejiang foreign trade: export growth for the year 10% (06-07) [scroll] economy slowed sharply reduced electricity consumption gap (06-07) [scroll] end of June deadline to railway" Yuan "transfer faltering rushThorn (06-07) [scroll] new Lakes of Shanxi coal bosses (06-07) [scroll] single 1.3 trillion of funds into Fujian power of "haixi" construction of major projects (06-07) [scroll] Lu Tai a plan to buy back up to 100 million b-shares out the resumption of (06-07) [scroll] global food prices fell sharply in May (06-07) [scroll] expected joint global Central Bank easing (06-07) [scroll] warming of Sino-Russian economic and trade cooperation (06-07) [scroll] Ocean quiet here (06-07) [scroll] coal stocks rising energy reform or window open (06-07) [scroll] Mayor's open letter to demand "solutions waste under siege" (06-07) [scroll] Ministry of land and resources: idle in a fine year confiscated two years (06-07) [rollingFixed] shuanghui announced the "rib" test result said sampling of qualified (06-07) [rolling]TCL Group May LED LCD TV sales jumped 2.32 times times (06-07) [scroll] Russia international reserves May significantly reduce (06-07) [scroll] Members of the Shanghai Cooperation Organization heads of State Council meeting press release (06-07) [scroll] 3.5 years later why the Central Bank cut rates for the first time out?
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